About Course

The BBA in Digital Marketing at GHRSTU Nagpur is a specialised program designed to equip students with the skills and knowledge required to thrive in the ever-evolving digital landscape. Covering key areas like SEO, social media marketing, content strategy, analytics, and online advertising, this course prepares students to manage and grow brands in the digital world.

With a strong focus on practical learning, students will engage in live projects, case studies, and industry internships. The program ensures graduates are ready to take on roles in digital marketing agencies, e-commerce firms, and corporate marketing teams, making them industry-ready professionals.

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Objectives of the Program

  • Build a strong foundation in digital marketing strategies, business concepts, and consumer behaviour.
  • Develop expertise in SEO, social media marketing, PPC, content marketing, and analytics.
  • Provide hands-on experience through live projects, case studies, and industry internships.
  • Enhance critical thinking, problem-solving, and data-driven decision-making skills.

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Future in BBA - Digital Marketing

Growing Industry

India's digital marketing market is valued at ₹40,800 crore (FY 2024) and is expanding rapidly.

High Demand

Digital marketing jobs offer starting salaries between ₹3 lakh – ₹4.5 lakh per annum, with strong growth potential.

Expanding Job Market

The industry is growing at a 30% CAGR, driven by rising investments in FMCG, e-commerce, and finance.

Eligibility

Admission Procedure

Admission shall be through the Centralised Admission Process (CAP). Educational institutions will admit candidates through stages such as publishing the Information Brochure on the Competent Authority's website, which candidates should read carefully. Candidates must fill out the Online Application Form according to the notified schedule for respective admissions. For detailed information, refer to the Information Brochure for Admission to Undergraduate Technical Courses by DTE Maharashtra.

  • Admission notification for the current session will be published by the University on the website, in newspapers, on university notice boards, and through appropriate media along with the schedule of admissions.
  • Aspiring candidates can apply for admission through online mode by visiting our website or through offline mode by directly reporting to the university.
  • Applications received will be scrutinized based on the eligibility criteria, and candidates will be shortlisted on the basis of merit. The merit list will be displayed on the website and university notice boards, and students will be informed telephonically well before the cutoff date for admission.
  • Shortlisted students will be provisionally admitted to the allotted course after completing the necessary formalities of fee payment and document submission.
  • The application form of the candidate may be rejected due to any of the following reasons:
    • Failing to fulfill the eligibility criteria
    • Failure to pay the prescribed fees for the course
    • Incomplete application form
    • Supporting documents not enclosed or found unauthentic
  • Enrollment/Registration numbers will be allotted by the university to the provisionally admitted candidates.
  • Students are required to abide by the rules and regulations framed by the university from time to time.

Note: G H Raisoni Skill Tech University, Nagpur, does not demand any capitation fees or donations and does not appoint any agents or external consultancy for admissions.

Documents Required

Candidates must submit the original documents along with four sets of photocopies at the time of admission.

    • SSC (10th) Marksheet
    • HSC (12th) Marksheet
    • Leaving Certificate
    • Aadhar Card (Photocopy)
    • Gap Certificate (if applicable)
    • Migration Certificate (for students from boards other than Maharashtra State Board)
    • Passport-size Photographs (4 copies)

Tools

  • Google Ads, Meta Ads, LinkedIn Ads
  • Google Analytics, SEMrush, Ahrefs
  • WordPress, Shopify, Canva
  • Mailchimp, HubSpot, CRM tools

Skills

  • SEO & SEM strategies
  • Social media marketing & branding
  • PPC campaign management
  • Content marketing & copywriting
  • Web analytics & performance tracking
  • Email marketing & automation

Career Opportunities

Graduates of the BBA program can pursue various career paths, including:

Entry Level
  • Digital Marketing Executive
  • Social Media Manager
  • SEO Analyst
  • Content Marketing Executive
Mid Level
  • Digital Marketing Manager
  • Performance Marketing Specialist
  • Brand Strategist
  • PPC Campaign Manager
Senior Level
  • Head of Digital Marketing
  • Chief Marketing Officer (CMO)
  • Growth Marketing Director
  • E-commerce Marketing Head

Future Studies

M.Sc. in Digital Marketing & Analytics

Focuses on data-driven marketing strategies.

Master of Business Administration (MBA)

Specialisations in Digital Marketing, Marketing Management, or E-commerce.

PhD (Doctor of Philosophy)

For research and academic careers.

Specialised Courses

Eg: Google Digital Marketing Certification, Facebook Blueprint Certification, HubSpot Content Marketing.

Course Available at College

Top Recruiters

FAQ

What does the BBA in Digital Marketing cover?

The program covers SEO, social media marketing, PPC, content marketing, email marketing, web analytics, and digital branding.

Graduates can become Digital Marketing Executives, Social Media Managers, SEO Analysts, PPC Specialists, or Content Strategists.

Entry-level salaries range from ₹3 lakh to ₹4.5 lakh per annum, with higher earnings based on experience and expertise.

Yes, the program includes live projects, internships, and industry collaborations for hands-on learning.

E-commerce, IT, media, advertising, FMCG, real estate, healthcare, and startups actively hire digital marketers.

You will gain expertise in Google Ads, Meta Ads, Google Analytics, SEMrush, Ahrefs, HubSpot, and email automation tools.

Yes, the course provides the knowledge and skills needed to start and run a successful digital marketing agency.

No, coding is not mandatory, but basic knowledge of HTML and website management can be beneficial.

You can opt for an MBA in Digital Marketing, an M.Sc. in Marketing Analytics, or industry certifications like Google Digital Garage and Facebook Blueprint.

Unlike traditional marketing, this program focuses on online strategies, performance-based marketing, and digital tools, making it highly relevant in today’s tech-driven world.

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Applications of admission are now
open for academic year 2024-2025

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