• Home
  • Programs
  • Bachelor of Business Administration in Marketing Management

Craft Powerful Brands, Drive Market Trends, and Lead the Business World!

3 Years Full Time
Download Brochure Apply Now icon

About Course

The BBA in Marketing Management is designed to develop expertise in market research, branding, consumer behaviour, digital marketing, and sales strategies. The course covers essential topics like advertising, public relations, product development, and data-driven marketing, ensuring a strong foundation in modern business practices.

With a combination of theoretical learning and hands-on experience, students engage in case studies, live marketing projects, and industry collaborations. This program prepares graduates for dynamic roles in brand management, digital marketing, sales, and market analysis, shaping them into future marketing leaders.

Read More
Kimba

Objectives of the Program

  • Develop a strong foundation in marketing principles, consumer behaviour, and brand management.
  • Equip students with expertise in digital marketing, market research, sales strategies, and advertising.
  • Provide hands-on experience through case studies, live marketing projects, and industry internships.
  • Enhance creative thinking, strategic decision-making, and data-driven marketing skills for business growth.

Study at University for a successful future & drive your career in the right direction with our B.Tech in Computer Engineering Programs

Apply Now

Future in BBA - Marketing Management

Rising Demand

India's advertising industry is projected to grow by 7% in 2025, reaching ₹1.64 lakh crore, with digital advertising accounting for 60% of this growth.

Diverse Opportunities

Graduates can pursue careers in digital marketing, brand management, market research, and advertising, with top recruiters including leading agencies and corporations.

High Earning Potential

Entry-level marketing roles offer salaries ranging from ₹3 lakh to ₹6 lakh per annum, while experienced professionals can earn between ₹15 lakh to ₹50 lakh annually.

Eligibility

Admission Procedure

Admission shall be through the Centralised Admission Process (CAP). Educational institutions will admit candidates through stages such as publishing the Information Brochure on the Competent Authority's website, which candidates should read carefully. Candidates must fill out the Online Application Form according to the notified schedule for respective admissions. For detailed information, refer to the Information Brochure for Admission to Undergraduate Technical Courses by DTE Maharashtra.

CAP Admission Process
  • Registration
  • Document verification
  • Filling out the application form
  • Release of merit list
  • Allotment of College(Freeze, Slide, Float)
  • Report to College along with DTE allotment letter, original documents and prescribed fees for Actual Admission
Documents Required

Candidates must submit the original documents along with four sets of photocopies at the time of admission.

    • SSC (10th) Marksheet
    • HSC (12th) Marksheet
    • Leaving Certificate
    • Aadhar Card (Photocopy)
    • Gap Certificate (if applicable)
    • Migration Certificate (for students from boards other than Maharashtra State Board)
    • Passport-size Photographs (4 copies)

Skills

  • Brand Development & Positioning
  • Consumer Behaviour & Market Segmentation
  • Sales & Negotiation Strategies
  • Advertising & Public Relations Management
  • Digital & Social Media Marketing

Tools

Career Opportunities

Graduates of the BBA program can pursue various career paths, including:

Entry Level
  • Marketing Executive
  • Brand Coordinator
  • Market Research Analyst
  • Sales & Business Development Associate
Mid Level
  • Marketing Manager
  • Brand Strategist
  • Digital Marketing Manager
  • Advertising & Public Relations Manager
Senior Level
  • Chief Marketing Officer (CMO)
  • Head of Brand Management
  • Director of Market Strategy
  • Vice President of Marketing

Future Studies

Master of Business Administration (MBA)

in Marketing, Digital Marketing, or Brand Management

M.Sc. (Master of Science)

in Marketing Analytics, Consumer Psychology, or Market Research

PhD (Doctor of Philosophy)

in Marketing, Business Strategy, or Consumer Behaviour

Specialised Certifications

Google Digital Marketing, HubSpot Inbound Marketing, Facebook Blueprint, Chartered Institute of Marketing (CIM)

Course Available at College

View More
View More
View More
View More
View More
View More
View More
Top Recruiters

FAQ

What does the BBA in Marketing Management cover?

The program covers branding, digital marketing, consumer behaviour, sales strategies, market research, and advertising.

Graduates can work as Marketing Executives, Brand Strategists, Market Research Analysts, and Digital Marketing Managers, with opportunities to grow into senior leadership roles.

Entry-level salaries range from ₹3 lakh to ₹6 lakh per annum, while experienced professionals can earn ₹15 lakh to ₹50 lakh per annum.

Yes, the curriculum includes digital marketing, social media strategies, content marketing, and brand management, making it ideal for these careers.

Yes, students gain real-world experience through internships, industry projects, and marketing campaigns.

Yes, you can opt for an MBA in Marketing, M.Sc. in Marketing Analytics, or certifications like Google Digital Marketing and HubSpot Inbound Marketing.

Graduates are in demand in advertising, retail, FMCG, e-commerce, media, consulting, and technology firms.

Unlike a general BBA, this program specialises in marketing strategy, branding, consumer insights, and digital advertising.

Key skills include brand management, consumer behaviour analysis, digital marketing, sales strategies, and PR management.

Yes, understanding marketing helps in building brand identity, promoting products, and driving business growth.

Kimba

Applications of admission are now
open for academic year 2024-2025

Apply Now