MBA (Digital Marketing)

About Course

The MBA (Digital Marketing) is a two-year full-time postgraduate programme designed to prepare professionals for the fast-evolving digital business landscape. The programme focuses on digital marketing strategies, performance marketing, social media management, search engine optimisation, content marketing, web analytics and online brand building. Students gain both strategic marketing knowledge and hands-on digital execution skills required to drive measurable business growth.

The curriculum integrates marketing fundamentals with advanced digital tools and analytics. Through live campaigns, case studies, internships and industry interactions, students learn to create data-driven marketing strategies and optimise online performance. This programme is ideal for individuals who aspire to build careers in digital agencies, e-commerce, startups, multinational corporations or launch their own digital ventures. Step into a future where digital intelligence defines business leadership.

Objectives of the Program

Develop advanced expertise in digital marketing strategy and execution.
Build strong analytical skills using digital analytics and performance metrics.
Train students in SEO, SEM, social media and content marketing.

Prepare professionals for leadership roles in digital transformation.
Encourage innovation and entrepreneurial thinking in the digital space.

Study at University for a successful future & drive your career in the right direction with our MBA (Digital Marketing) Programs

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Key Details

Duration 2 Years

Course Type Full Time

Four Semester Structure

Industry-oriented curriculum

Live projects and internship opportunities

Future in MBA (Digital Marketing)

₹9,00,000+/Year*

Digital marketing professionals with 3–5 years of experience can earn competitive packages depending on expertise in performance marketing, analytics or brand strategy.

20%+ Digital Industry Growth

Rapid digital transformation, e-commerce growth and data-driven marketing are driving strong expansion across industries.

High Global Demand

Opportunities exist across digital agencies, IT companies, e-commerce platforms, startups and multinational corporations worldwide.

Eligibility

Candidates must have completed a Bachelor’s degree from a recognised university with the minimum required percentage as per University norms.
Preference may be given to candidates with entrance examination scores or relevant academic backgrounds.

Admission Procedure

Notification of Admission:

Before the beginning of each admission cycle, the University will release a statement on admissions. This will be released to the public through the university website, bulletin boards, newspapers, and other media sources.

Application Process:

Be sure to deliver the application before the deadline mentioned in the notification. There are, however, instances where students are awaiting the results of their qualifying examinations, and hence, they can apply for provisional admission.

A) Provisional Admission:

All the candidates who will be waiting for their results will be given provisional admission. Before completing the application process, the candidate must also produce his/her mark sheet for previous years within the prescribed time frame. If you receive the provisional admission, you will have one month to submit further your final mark sheet. Providing false information or failing to produce the mark sheet within the stipulated time will lead to the cancellation of provisional admission.

B) RUCET Admissions:

The Raisoni University Common Entrance Test (RUCET) is a single entrance exam through which you can secure admission across our four universities:

G H Raisoni University, Saikheda
G H Raisoni University, Amravati
G H Raisoni International Skill Tech University, Pune
G H Raisoni Skill Tech University, Nagpur

C) Shortlisting and Notification:

A list of shortlisted candidates will be displayed on the university's website and on the notice board after the application process is closed. The shortlisted candidates will also be communicated directly with their admission status.

D) Final Admission Confirmation:

As a final step to the admission process, provide all required paperwork and other charges as required by the respective institutions. If you successfully complete the submission of your application, you will be admitted to an enrollment number by the University.

E) Rejection of Application:

The candidate does not meet the eligibility criteria set by the University.
The prescribed fee is not enclosed.
The application form lacks the required signatures of the candidate and their parents/guardians, if applicable.
Supporting documents are not submitted within the specified timeframe.

F) Admission Guidelines:

The specific guidelines for the admission process will be those provided by the University, and they may, from time to time, be changed by the University management.

Required Documents:

Original documents and FOUR sets of attested photocopies are required at the time of admission:

10th (SSC)
12th (HSC)
ITI
Leaving Certificate
Migration Certificate
Domicile Certificate
Caste Certificate
Caste Validity Certificate
Aadhar Card
3 Passport Size Photo

If Applicable Documents:

Caste Certificate with Category
Migration Certificate (for boards other than M.S. Board / from RTMNU)
Eligibility Certificate (for other than M.S. Board; must be submitted within ten days from the date of admission)
Certificates in Proforma A, B, C, D, E, G, J, K, L, U & V, etc.
Income Certificate